![]() ![]() Second, it enhances ease of usability, as users will become more comfortable with how one particular product works (reads, looks, etc.) A good graphic designer has a toolbox full of innovative ideas for user interface design that will help enhance the look and feel of your site. First, it gives brand identification, helping to differentiate a particular brand from another. Look and feel in user interfaces often serves two very important purposes. ![]() While there are a number of design techniques that can be used to achieve specific results, these techniques can be combined to achieve more seamless design. The key elements involved in developing the look and feel of a website are color, layout, images, photos, typography, and background. A graphic designer considers how each element of the graphic will relate to the overall look and feel for the site. The entire design process begins with selecting the right look and feel. Look and feel is an important component of graphic design.
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